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MacGyver level Creativity applied to whatever. life brings.

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melarise
creative
studio

-
Mc Gyver level Creativity
applied to whatever life brings.




c de c Festival “Sé más viejo pero aquí no” 



Roles: Concept, Creative Direction, Video and Copy with Carolina Sanchez.
What: Action at c de c Festival. Remake of “Sé más viejo” winner (and brilliant) campaign in 2019 (China agency for Adolfo Dominguez) which said “be older” and we have added “but not here”.

Why: C de C is one of the most important Creativity Festivals and give students the opportunities to showcase their ideas to a high quality audience but... The student contest is limited to under 26 years old creatives, meaning people that are back to school because of a life path change and are as newbie in Creativity as their younger classmates are not given this opportunity.

Times are changing and rules should too.